Why Torch
What is Torch adding to the leading innovation methodologies?
Design Thinking
Torch makes the ideation stage of Design Thinking more explicit. It specifies in detail a powerful ideation methodology with concrete strategies, tools, techniques and exercises to accelerate and empower your ideation processes. It also combines key features of design thinking with other aspects of the lean philosophy.
Torch helps lean processes stay innovative by providing specific ideation strategies that complement lean processes. It combines as well key features of Lean with others of Design Thinking.
DT + Lean
In summary, Torch combines key aspects of Design Thinking and Lean, taking the best of both and adding on top its powerful ideation methodology.
The core
The ideation methodology is the core of Torch. It specifies a multidisciplinary and multisensory approach that trains your creative muscles and accelerates the process of generating innovative ideas. Torch gives you specific tools and strategies so that you can focus on what matters: generating innovative solutions.
The right mix
The secret of an innovation process that is fast and divergent enough, lies in combining the right kind of convergent ingredients and enough quality divergent ingredients. Torch gives you the fastest recipe to get that right.
Convergent Ingredients
They are information directly related to your challenge. You need to illuminate enough of these and of the right kind.
Divergent ingredients
You launch your torches far away to illuminate concepts and information that are less connected to your starting point.
Torch helps you illuminate a very diverse field of divergent ingredients by using multiple disciplines and senses. This enriches enormously the process and accelerates the generation of innovative ideas.
Mixing it all
To generate innovative ideas that are relevant, convergent and divergent ingredients have to be combined in the right way. That process has some key requirements. Torch guides you to get that mix right.
From seed to model.

Five stages take you from the seed of your challenge to a well specified solution.

SEED: You set a starting point and understand what convergent ingredients you hold at the start.

NURTURING: Time to nurture your seed. You gather the rest of the convergent ingredients you need, synthesize all your convergent knowledge and refine your definition of the challenge.

IDEATION: The core of Torch. Time to gather divergent ingredients in a multidisciplinary and multi-sensory way, making use of specific strategies, techniques and tools. Combining your convergent and divergent ingredients in the right way (DITS process), you generate innovative ideas.

PROTOTYPE: To get feedback about your ideas, you build prototypes. In response to the feedback you get, you refine ideas and prototypes, iterating the process.

MODEL: It’s time to study in more detail the viability and implementation of the generated solutions. We use a variety of tools including BMCs.

Torch Events
Bring Torch to your organization. Host a Torch event onsite or remotely. We adapt to your needs. Torch is reaching all kinds of institutions. Some examples are below.
There are plenty of options: Half a day, a full day, multiple days, conferences and even remote training. 
Full day or less
We organize day events that can last between 3 and 8 hours. These are typically focused on the ideation stage of Torch.
Multiple days
To apply the full methodology from beginning to end, it is recommended to do multi-day events.
Conferences & Talks
Hosting a Conference or Talk about Torch is a great option as well. Conferences can last from as little as 20 minutes to as much as two hours.
Remote Training
Remote training using videoconferencing and similar tools is available. We adapt to your needs.

Hello. This is Ideami.

Javier Ideami is the founder of Torch. A multidisciplinary creative director, engineer, artist and entrepreneur, Javier Ideami’s projects and talks have taken him from Silicon Valley to the jungles of Bali, including Stanford University and UC Berkeley, the United Nations FAO HQ, the financial center of London, the International Cultural Diplomacy Conference in Berlin and many others. Ideami’s many awards and the multidisciplinary aspect of the Torch Innovation Methodology he created, come from his vast range of skills. Some examples: Advertising and mediaFine ArtMusicPublic SpeakingFilmmakingPublishingTechnologyEntrepreneurship and BusinessMuseum InstallationsUnique Events, ActingVisual FX, Creative Experiments, Performance, Innovation and Education, etc.
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A great partnership

The latest Torch partnership is with great creative consultancy firm Cookie Box. Ideami and Cookie box are joining forces to bring the benefits of Torch to more organizations around the world.

Cookie box is specialized in transforming Organizations, studying the areas of opportunity for improvement and the best way to build sustainable and cost-effective solutions for those companies. To learn more about Cookie box, click here.

The Torch Principle Book
The Torch Principle is a book that focuses on the most important part of the methodology, its ideation stage.
Extra support

Torch is a methodology that can be applied and used for free. We offer a licence for those institutions, groups, schools, academies, etc that wish to apply it to large groups and want extra support. The licence gives you resources that facilitate enormously its application. It includes:

  • Infographics, videos and other resources related to all aspects of the methodology.
  • Extended access for groups to all the tools of Torch.
  • Personalized support on key dates throughout the year.
  • Customized planning to bring Torch to your institution.
  • Initial training session for facilitators and teachers.
Torch Metaphor Video
Watch a video filmed in Silicon Valley, where entrepreneurs represent the Torch metaphor at ocean beach in San Francisco.